Copy editing / Proofreading

proofreading and copy-editing

Punctuation. Those fiddly little marks. Are they really so important? Surely, it’s the words that matter when conveying your message.
Well, although your words are certainly significant, the punctuation used around your words can alter your meaning entirely.

For example, an English professor wrote the following words on her chalkboard:

She asked her students to punctuate the sentence correctly.

All of the male students wrote

All of the female students wrote

The moral of the story ...

punctuation is powerful!

why use a proofreader or copy-editor?

Proofreading and copy-editing may seem like an unnecessary expense to some. But are they?

Companies tend to throw money at making their advertisements and websites look appealing (and fair play to them), but attracting prospective clients visually is only the first step. Thereafter, clients want more information and begin to read the copy.

Just think of how a spelling, typing or grammar error would look to a potential customer. First impressions are important, and such oversights could cause your business to appear unprofessional and sloppy.

what’s the difference?

Proofreading involves a surface check for common errors (e.g., spelling, typing and grammar issues) whereas copy-editing includes a more in-depth examination of the text (e.g., rewriting unclear sentences and ensuring smooth flow) in addition to the surface check.

let us help

If grammar, punctuation and spelling aren’t your strong suite, consider calling upon the eagle-eyed proofreader and copy-editor at Neogek to polish your message.

Get a free quote

All you need to supply is the number of words in the document you would like proofed. Even better, send us the document for a detailed evaluation and tailored quote.


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Proofreading

proofreading icon

proofreading

Why is proofreading important? Attracting prospective clients visually (through advertisements and websites, for example) is only the first step in securing their business. Thereafter, clients usually seek more information and begin to read the accompanying text. This is where thorough proofreading is essential.

Just think of how a spelling, typing or grammar error would look to a potential customer. First impressions are important! Such oversights could cause your business to appear unprofessional and sloppy.

So if grammar, punctuation and spelling aren’t your strong suit, consider calling upon the eagle-eyed proofreader at Neogek to polish your message. Let us proofread everything, from your business cards and adverts to your website copy and social media campaigns. That way, you know that you are sending out a professional and consistent message across all platforms.

copy-editing

If English is not your first language or writing is not your field of expertise, opt for a copy-edit instead of a proofread.

Copy-editing includes a more in-depth examination of the text (e.g., rewriting unclear sentences and ensuring smooth flow) in addition to the normal check for common errors (i.e., spelling, punctuation and grammar issues). Writing that is difficult to understand tends to turn prospective customers off and sends them away to your competitors. Let's work together to help clients understand your product or service better.

Brand identity

brand identity

What is brand identity? The best place to start is to ask yourself how you want your customers to perceive your business. Also, what type of message do you want to project? You send that message through visuals, such as your company name, your logo, your brand colours and your website, amongst others. Making your brand identifiable, recognisable and (most importantly) memorable in today’s bustling marketplace is integral. Once you have established a need for your product or service, it's time to give your business a unique personality that will be unforgettable. What type of image do you want for your business? Perhaps corporate, clean or funky ... the possibilities are endless. Let the fun begin! Let’s work together to brand your new business by tackling the following key elements:

  • logo
  • business card
  • letterhead (and other stationery if applicable)
  • e-mail signature
  • website

Web design

web design

At Neogek, we are especially enthusiastic about web design, whether for corporate establishments or mom-and-pop businesses.

Because having an online presence is vital these days, we are passionate about helping small businesses realise the power of a website and the fact that it doesn’t have to break the bank. We know that everyone has a budget, and we will strive to provide an option to suit yours.

web design example

Web design is our passion at Neogek. Whether you need a static or a dynamic website, a content management system (such as WordPress) for your business or a simple blog for your own thoughts, we would be honoured to assist. Most of our customers opt for the WordPress system because it is one of the most user-friendly platforms available. Once we have designed your website, you have the ability to make updates yourself, saving you cash over the long term.

If this is your first foray into the world of websites, you may feel rather intimidated by all the jargon being bandied about. Here at Neogek, we prefer to keep it simple and are happy to answer any questions. Check out our FAQ section, designed to demystify all aspects of the process. With your sparkly new website, you will also receive a personalised step-by-step guide on how to maintain and update it. And we are always a click away, ready to help.

Print design

print design

Advertising is an expensive business, so be sure that you present your business in the best possible way to make your investment worthwhile. Neogek offers a range of services in the print design arena:

  • advertisements
  • banners
  • book covers
  • brochures
  • business cards
  • calendars
  • forms
  • letterheads
  • logos
  • programmes
  • typesetting
Print design layout SAIMS